First there was Jennifer Lopez, Scarlett Johansson, Diane Kruger, Christina Ricci and Chloe Sevigny.

Uma Thurman for Louis Vuitton Photo Credit: M. Alas & M. Piggott

For the past two years, actress Uma Thurman was it.

Now, sexy Brazilian supermodel and actress Gisele Caroline Nonnenmacher Bundchen will become the face of the French fashion house, Louis Vuitton.

Bundchen has been called by Rolling Stone "The Most Beautiful Girl in the World."

Since 1997, Marc Jacobs, the artistic director for the world famous luxury goods label, has had a tough job.

On Thursday, December 8th, 2005, Jacobs' job was to be in Hong Kong to attend the opening of the new Louis Vuitton flagship store with Bundchen.

In explaining his company's decision to make Gisele the guest star, Jacobs said:

We just wanted a fashion icon more than the celebrity thing.

I certainly feel that Gisele is iconic and recognized all over the world as Gisele.

Also the clothes were hot and colourful, and we thought she would exaggerate the strength and heat of the collection.

From Lopez to Johansson to Ricci to Sevigny to Thurman to Bundchen, Mr. Jacobs has been and will continue to be in good company. Jacobs added, "There are all sorts of people I'd like to work with."

Louis Vuitton's upcoming spring advertising campaign features a bronzed Gisele Bundchen lounging poolside at a private home called Palacio de Salomon in Ibiza, Spain. The new line is one of Marc Jacobs' sexiest collections to date.

In addition to Jacobs, Vuitton regular fashion photographers Mert (pronounced "Maht") Alas and Marcus Piggott also have a tough job.

Their first photo shoot at their Moorish Mediterranean villa with Gisele as their model took three-days.

According to The New Yorker, Alas and Piggott like to work with "powerful women, women with a meaning, a you-don't-have-to-talk-or-move-too-much-to-tell-who-you-are kind of woman."

Gisele, who fits this description perfectly, will grace the pages of the hottest fashion magazines wearing Louis Vuitton, beginning February 2006.

Brazilian Model Evandro Soldatti

She is expected to be accompanied by Brazilian model Evandro Soldatti.

This is not the first time Gisele's face will appear next to the Louis Vuitton name.

Last month, Gisele fans had the opportunity to purchase via eBay a Brazilian special edition of Vogue, devoted to Louis Vuitton, featuring Gisele Bundchen on the cover and four pages of photos on the inside.

Other brands Gisele has represented include:

1-2-3, Balenciaga, Blackglama, Bulgari, Celine, Chloe, Christian Dior, Cia Maritima, Colcci, Dolce & Gabbana, Dolce & Gabbana perfume, DSquared2, Earl Jean, El Corte Ingles, Fashion Targets Breast Cancer, Gianfranco Ferre Studio, Giorgio Armani, Givenchy, Guerlain 'Champs-Elysees' fragrance, H & M, Ipanema, Jasmine Bridal Wear, Jean Paul Gaultier, Karl Lagerfeld, Lanvin 'Oxygene' fragrance, Loewe, Milady, Milk, Missoni, Nivea, Nocturna, Pantene, Polo Jeans Co., Ralph Lauren, Rossel, St John, Strenesse, Valentino, Versace, Victoria's Secret, Victoria's Secret 'Dream Angels Heavenly' & 'Pink' fragrances, Vivo, Zara and Zoomp.

This past April, prior to the opening of Louis Vuitton Maison, I had the opportunity to purchase handbags in Hong Kong.

Forty-something year-old American actress Demi Moore signed with Versace. Now Sharon Stone has signed with Dior.

The forty-seven year-old actress will write her own script in an upcoming beauty ad campaign to help promote Dior's Capture Totale anti-aging skin care line.

The campaign will first air in the spring of 2006.

Not until Dior representatives agreed to allow Stone to write her own script was the deal signed on the dotted line.

Stone was in Paris on Tuesday, October 4th 2005 to make the formal announcement.